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A customer system shaped to the way you already sell

Every customer, conversation and deal in one place, arranged the way your business works rather than the way a software company guessed it might.

Typically costs
£45k–£120k
Live in
1428 weeks
Price yours properlyThree minutes, and it asks for nothing

Customer and sales

6 parts

01Where this usually starts

You have outgrown the off-the-shelf one. Half your team keeps a private spreadsheet because the fields do not match what the job needs, and the reports never quite answer the question your board asks. Every new starter learns the workarounds before they learn the work.

02What changes

What you end up holding.

  • 01Every customer, quote, order and conversation in one place, attached to the customer rather than to whoever happened to handle it
  • 02Your own stages, your own terms, and your own rules about what has to be true before a deal moves forward
  • 03The report your board asks for, ready on the morning they ask, with nobody exporting anything
  • 04New starters productive on day one, because the screens match the job instead of the other way round
  • 05Not one private spreadsheet left, because there is nothing your system will not hold

Your stages, your rules, your language, and no licence fee the day you hire your hundredth person.

03The pieces

What a system like this is usually made of.

You will not want all of it on day one, and you should not pay for all of it on day one. The estimator lets you choose, and shows what each one adds.

Customer records

Every customer, contact and site in one place, with the whole history attached.

Deals and pipeline

Opportunities moving through your own stages, with your own rules about what has to be true first.

Every conversation kept

Calls, emails and notes attached to the customer, so the history survives people leaving.

Keeping in touch at scale

Reaching the right part of your list, at the right time, and knowing what came of it.

Somewhere clients sign in

Progress, documents, invoices and next steps, without emailing anyone.

The figures that matter

One honest set of numbers everyone agrees on, in front of whoever needs them.

The sort of detail that matters

  • One record per customer, however many sites they have
  • The full history, whoever handled it
  • Your stages, your language
  • A deal that cannot move forward until the survey is done
  • Email threads filed against the right customer on their own
  • Notes from a call, dictated on the way back

04How it would run

14 to 28 weeks, in five phases you approve one at a time.

  1. 01

    Getting to the truth

    A written account of how your work really runs today, what the current way is costing you, and what your new system has to do about it.

  2. 02

    Shaping it

    Every screen and every decision your system will make, in front of you and signed off, with your live date fixed at the end of it.

  3. 03

    Building it

    Your system takes shape week by week in your own account, with something you can click on and try at the end of every fortnight.

  4. 04

    Proving it

    Your own people put it through real work with real records, and everything they find is fixed before anybody depends on it.

  5. 05

    Going live

    Your team moves across trained, with their history intact, on the date fixed months earlier.

What happens in each of them

05Asked most often

The questions that come up.

How is this different from Salesforce or HubSpot?

Those are excellent when your business works the way they expect. When it does not, you spend years and a great deal of money bending them and you still keep the workarounds. Yours arrives with your stages, your rules and your language already in it, and it costs you nothing extra per person as you grow. Price the difference in three minutes on the estimator.

We have years of history. Does it come with us?

All of it. Bringing your history across is part of the build, and you see it in the new system and approve it before anyone moves. Anything that cannot be matched up comes to you as a list to decide on, never quietly dropped.

What does a system like this cost?

Between £45,000 and £120,000, set by how many teams it serves and how much it connects to. The estimator gives you a figure for your own situation, the split across every phase, and a live date, without asking for your email address.

06The rest of it

Most projects are two or three of these at once.

Put a date on it.

Half an hour with whoever would build it gets you the shape of the work, a figure you can take to your board, and the week it could start. No deck, no discovery fee, no follow-up sequence.