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CRMSoftware shaped around your working day

Bespoke CRM development.
Built around your business.

Own a CRM that connects your customers to the work you deliver. Try nine working examples, compare the cost of subscriptions, and see what changes when your software follows your business.

Software you ownNo Sep17 licence per userA fixed date agreed in phase two
Same foundation. Different working day.

Choose the business. Watch the CRM change.

One standard CRM. Eight examples of what changes when it is built around your industry.

Built for customer services.

First-response clocks follow business hours and recorded pauses. Escalations track promised updates and reviewed resolutions; approved knowledge articles preserve the answer for the next customer.

What changes from the standard CRM
  1. 01Cases attached to the whole customer history
  2. 02Priority and response targets in the record
  3. 03Resolution checks and customer follow-up

Put these workflows to work for your business. Your CRM is designed around your own team, records and priorities.

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Interactive demo / Customer services
•••

Aster Customer Care / Overview

Good relationships. Clear next steps.

A fictional working day / 12-10-2026

A support team balancing today's promises.

Resolved cases show completed responses and reviewed resolutions. The active queue includes an overdue access problem, a first response nearing its target, a customer waiting state and a complaint with an update promised today.

  • Respond to the case closest to breaching its target
  • Keep the promised update with its responsible owner
  • Turn reviewed resolutions into maintained answers
Customer services / Business priorities

Meet the next promise to your customer.

Calculated from 21 operational records linked to 8 customer work records in your current search and owner scope.

Plan ahead
Demo day: 12-10-2026 · through 11-11-2026
The decisions that matter next

8 operational alerts

3 critical1 to act on4 to plan

Figures describe the current fictional records, not a historical trend. The planning horizon changes upcoming dates; overdue work and current blockers remain visible. Open any metric or alert to inspect the supporting records.

The working day behind the customer relationship

Your customer services desk

3 dedicated sections
Your next move

Keep the conversation moving.

4 open
  • Delivery date query · Alex Morgan
    12-10-2026
  • Product setup help · Sam Ellis
    12-10-2026
  • Missing delivery item · Jamie Reed
    12-10-2026
  • Service booking change · Sam Ellis
    14-10-2026
Relationship health

Where your work stands.

Counts reflect the records shown. Each industry has its own working stages.

Customer history

The context stays connected.

  • Current customer requirements reviewed; the next commercial step has a named owner.

  • Customer agreed the work. Delivery is active; the remaining checks and next commitments are tracked in the industry desk.

  • Current customer requirements reviewed; the next commercial step has a named owner.

  • Customer agreed the work. Delivery is active; the remaining checks and next commitments are tracked in the industry desk.

Close to a decision

Make the next step clear.

Real interactions. Fictional people and figures.

Explore freely. Changes stay in this browser; no emails, payments or customer systems are connected. Industry checks illustrate an agreed workflow, not legal or safety certification.

Customer services CRM demonstration

Customer services: case to resolution

Give the colleague answering a customer the whole story. Keep the case, owner and follow-up attached to the relationship, then check that the resolution actually helped.

Follow a real business process

Resolve Alder's delayed delivery

A timely recorded response, accepted resolution and reviewed answer for the next customer. Start the guided walkthrough above, make each decision and see the working dashboard and report change. Your main example keeps its saved changes.

  1. 01

    Record the enquiry

    Alder reported a delayed delivery on Friday at 15:00. At the demonstration clock, Monday noon, its four-business-hour response target has been exceeded.

  2. 02

    Triage the customer's case

    Review service entitlement and keep the complaint with its case owner. The existing response clock stays visible while investigation begins.

  3. 03

    Record the first response

    Record the reviewed response sent at 10:00 on Monday: 180 business minutes after receipt. The first-response breach clears because the evidence is within the four-hour target.

  4. 04

    Investigate and propose the resolution

    Confirm the carrier handover issue and agree a reviewed delivery update. Keep the cause, resolution and promised update together.

  5. 05

    Confirm the customer accepted it

    Record the customer's confirmation before resolving the case. The case leaves the active queue and opens its resolution follow-up.

  6. 06

    Close the complaint and share the answer

    Review complaint closure, publish the approved delivery-status answer and complete the follow-up. The escalation leaves the open total while its evidence remains available.

Start the customer services customer journey ↑

A support team balancing today's promises.

Resolved cases show completed responses and reviewed resolutions. The active queue includes an overdue access problem, a first response nearing its target, a customer waiting state and a complaint with an update promised today.

Respond to the case closest to breaching its target

Keep the promised update with its responsible owner

Turn reviewed resolutions into maintained answers

Explore a fictional working day on 12-10-2026: completed work, active customer delivery and the next enquiry, all connected to the dashboard and reports above.

01

Cases attached to the whole customer history

Your customer record includes case category, response priority, response target in hours.

02

Priority and response targets in the record

Check the customer’s service entitlement before starting the investigation. Record the customer’s confirmation before resolving the case.

03

Resolution checks and customer follow-up

Once a record reaches Resolved, its customer and owner carry into resolution follow-up. You can complete milestones and trace each change in the history.

The details your industry actually works with.

Response, escalation and knowledge report

Your dashboard prioritises the work behind these measures. Reports show the supporting customer records, calculation definitions and owners. Open an alert to inspect its source, plan seven, thirty or ninety days ahead, and download the report for your current search and owner scope.

Open service cases

Includes cases waiting for the customer

First-response breaches

Recorded response or current clock exceeds the agreed target

Open escalations

Complaints and escalations without closed status

Knowledge reviews overdue

Published answers past their review date

Recorded responses within target

3 answered/resolved clocks; waiting states excluded

Updates promised soon

Customer promises in the next 30 days

This is an interactive demonstration with fictional records. Your organisation’s process, responsibilities and checks would be agreed before a live system is built. The sample checks do not establish regulatory compliance.

Compare with the standard CRM →

What would your CRM need to do differently?

Tell us about your customer journey and operational priorities. We will help you define a CRM that connects your team’s work, with a clear investment and delivery plan.

An outline is enough. Reply within one working day.

Call us on 01603 339222.

Designed around your work

Your workflows, commercial rules and customer experience shape your system.

Owned by your business

Your commissioned source code and documentation give you control over your investment.

Supported as you grow

A Managed SLA combines system protection, support and agreed improvement time.